Global senior advisor
Sharper strategy. Stronger brand. Plans that actually get executed.
I help organizations define who they are, where they are going and exactly how to get there — from mission and values to competitive strategy, budgets and a working commercial calendar.
30+ years across six continents, including long-term assignments with
Selected clients
How I work with you
Direction
Define or fine-tune your mission, vision, business idea and core values — the foundation every decision builds on.
Strategy
Set long-term strategic objectives and one-year tactical goals, then develop sharp, competitive strategies to reach them.
Execution
Hands-on tactical plans with budgets and a commercial calendar for the running twelve months — strategy that actually happens.
About Magnus
A Swedish market economist based in Stockholm, with more than thirty years in executive and advisory roles. I have lived in Sweden, Taiwan, Belgium, Denmark and Hong Kong, and worked on B2B, B2C and retail assignments across every continent.
My background includes Ogilvy Worldwide, Inter IKEA Group and Dairy Farm Group / Jardine Matheson. As an advisor I have worked with organizations such as Adyen, Öresundsbron and Andritz. I specialise in business planning, market and expansion strategy, brand management and digital marketing.
Whatever the market, I insist on getting under the skin of the consumer to find the real driving forces — that is where strong strategy starts.
Speaker & keynotes
From boardrooms to kick-offs with thousands of participants, I am often invited to speak by universities, chambers of commerce, trade councils and companies worldwide.
What clients say
“Magnus was the brand architect, the master brand ambassador and a preacher on the importance of branding. He left his footprint in all our ten markets and left us with a very clear and consistent brand DNA, vision and mission.”
“Within 24 hours he had pulled together a great outline that became a stand-out session at the Congress. From just one conversation he understood what was in the minds of our delegates.”
“Amazing marketing experience, strategic vision and strong sales & communication skills. Magnus is exceptional at seeing what your business needs and taking it to the next level.”
“A strong ability to bring an outside view on consumers and the market, which supported the creation of the strategic direction of the business.”
“Extremely inspiring! Without a doubt one of the most entertaining and memorable presentations we have ever seen.”
“A stimulating and thought-provoking session. The message about needing to be a marketer got through to most of them loud and clear.”
Watch Magnus speak
A few minutes of someone speaking tells you more than a page of credentials. Three of my talks, from six minutes to the full-length version.
Let's talk about where your business is heading.
A first conversation costs nothing and usually clarifies a great deal. Reach out directly — I reply personally.